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EasyHairStyler · Magazine · Rita Ora shines in Emilio Puccis tour costumes
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Rita Ora shines in Emilio Puccis tour costumes

Pop singer Rita Ora has enlisted Italian designer Emilio Pucci to design her stage costumes for her 'Radioactive' UK tour.

The custom made outfits, which were created to "perfectly echo her unique take on urban glamour", during the first date of her 'Radioactive' UK tour in Manchester this week.

Emilio said: "I was thrilled to design the costumes for Rita's 'Radioactive' tour. From the moment I met Rita we've had a great connection and doing something like this together felt like a natural progression. The costumes have impact and flamboyance in a way that feels personal to Rita whilst staying true to the Emilio Pucci aesthetic."

The designer took inspiration from his brand's 2012/2013 collection, incorporating silver and gold in the designs. Pieces created exclusively for the 22-year-old singer are a military camouflage-inspired jumpsuit, a gold-coloured cape and a metallic armour-like bodice.

The garments were crafted to allow the energetic performer the "best possible freedom of movement" in order to perform her elaborate choreography.

Rita - who was recently named the new face of Italian shoe brand Superga - is known for mixing high-end couture with high street apparel.



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